For those who haven't been paying attention, last week Nike announced Colin Kapernick as one of the figureheads of their 30th anniversary "Just Do It" campaign. The right-wing internet exploded in hatred and there were mass boycotts promised, public burning of Nike gear, etc. What interests me about the whole things is not the morality of it (obviously Nike are hypocrites, and obviously a business decision), but the economics of it. That an aggressively political ad campaign by one of the most culturally relevant companies in the world is somehow now considered good economic sense. And that Nike is willing to give a big "fuck you" to mid-west flagwavers and soccer moms in order to appeal more to millennials. The "right" was largely adamant that this was a huge economic error, that Nike and "the Left were out of touch, etc, but the early #'s have been positive: https://www.bbc.co.uk/news/business-45472399 The point of this thread isn't really "kneeling during the anthem", but rather the potential shift in how corporate America is going to interact with the public as political alignment becomes more of people's identity.